BirthdayMate Privacy Policy

Overview

BirthdayMate ("the App") is developed by David Phillips ("we", "our", or "us"). We are committed to protecting your privacy. This Privacy Policy explains how your information is handled when you use our App.

Effective Date: January 25, 2026

Data Collection and Storage

We do not collect, store, or have access to any of your personal data.

All information you enter into BirthdayMate—including names, dates, photos, and reminders—is stored exclusively on your device. We have no servers that receive or store your data, and we cannot access your information under any circumstances.

However, BirthdayMate uses third-party advertising services that may collect certain information automatically. Please see the "Advertising" and "Third-Party Services" sections below for details.

Device Permissions

BirthdayMate may request access to the following device features:

Notifications: To send you reminders about upcoming occasions
Photo Library: To allow you to add photos to occasions (only photos you explicitly select are accessed)
Contacts: To allow you to import birthdays from your contacts (only contacts you explicitly select are accessed)

These permissions are optional and can be managed at any time in your device's Settings. Denying permissions will not prevent you from using the core features of the App.

iCloud Sync

If you choose to enable iCloud sync, your data is stored in your personal iCloud account using Apple's CloudKit service. This data:

Is stored in your private iCloud container
Is only accessible by you through your Apple ID
Is not accessible to us or any third party
Is subject to Apple's Privacy Policy

You can disable iCloud sync at any time in the App's settings, and you can manage or delete your iCloud data through your device's Settings.

Local Notifications

BirthdayMate may send local notifications to remind you of upcoming occasions. These notifications are generated entirely on your device and do not involve any external servers or data transmission.

Photos

If you add photos to occasions, these images are stored locally on your device and, if enabled, in your private iCloud container. We do not have access to your photos.

Advertising

BirthdayMate displays advertisements through Google AdMob. The Google Mobile Ads SDK automatically collects certain information to serve ads and measure their performance. This data collection is handled by Google, not by us.

Data collected by Google AdMob includes:

IP Address: Used to estimate your general location
Device Identifiers: Advertising ID and app-set ID for ad targeting and frequency capping
User Interactions: App launch events, ad views, and ad interactions
Diagnostic Information: App performance data such as launch time and crash logs

All data collected by the Google Mobile Ads SDK is encrypted in transit using TLS. You can learn more about how Google uses this information in Google's Privacy Policy and how Google uses data from partner apps.

You can opt out of personalised advertising by adjusting your device settings. On iOS, go to Settings > Privacy & Security > Tracking, or enable "Limit Ad Tracking" in Settings > Privacy & Security > Apple Advertising.

Analytics and Tracking

Apart from the advertising-related data collection described above, we do not use any additional analytics services or tracking tools. We do not have access to any data collected by Google AdMob.

Third-Party Services

BirthdayMate integrates with the following third-party services:

Apple iCloud: If you enable sync, your data is stored in your personal iCloud account. Subject to Apple's Privacy Policy.
Google AdMob: Displays advertisements and collects data as described in the "Advertising" section above. Subject to Google's Privacy Policy.

Data Retention and Deletion

Since all data is stored locally on your device or in your personal iCloud account, you have full control over your data:

Delete all data from the App: Go to Settings within the App and select "Delete All Data" to remove all your data
Delete app data: Uninstalling BirthdayMate will remove all locally stored data from your device
Delete iCloud data: Go to Settings > [Your Name] > iCloud > Manage Storage > BirthdayMate to manage or delete your synced data
Delete individual items: You can delete specific occasions, photos, or reminders directly within the App

Your Privacy Rights

Because we do not directly collect or have access to your personal data, traditional data subject rights (such as access, correction, or deletion requests) are not applicable to us. You maintain complete control over your data on your device and in your iCloud account.

For data collected by Google AdMob, you can exercise your rights by adjusting your device's advertising settings or by visiting Google's Ad Settings.

For California Residents: We do not sell your personal information. Google AdMob may use information for personalised advertising, which you can opt out of through your device settings. For more information about your CCPA rights regarding Google's data collection, please refer to Google's Privacy Policy.

For European Union Residents: The App complies with the EU General Data Protection Regulation (GDPR). Google AdMob may collect data as described in the "Advertising" section. You have the right to opt out of personalised advertising. For data processed by Google, please refer to Google's Privacy Policy for information on exercising your GDPR rights.

Children's Privacy

BirthdayMate is not directed at children under the age of 13. We do not knowingly collect personal information from children under 13.

While all data you enter into the App remains on your device or in your personal iCloud account, the Google AdMob SDK may collect certain device information as described in the "Advertising" section. If you are a parent or guardian and believe your child under 13 is using this App, please contact us so we can take appropriate action.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be reflected in the "Last updated" date above.

Contact Us

If you have any questions about this Privacy Policy, please contact us at: